Chad looked up at the new sign
with trepidation. He never really thought it
would come to fruition. When he had pitched the
idea of this new billboard he did it mostly on a
lark, not believing for a second that the
“powers that be:” would ever take him seriously.
Billboards had been outlawed earlier this
century so getting permission to erect this new
one seemed a distant dream. That it had been
approved showed how important the message
printed on the sign was. Chad was the "boy
wonder" of advertising but even so, this type of
cooperation from the officials was
unprecedented. To get this permission Chad had
to make some very severe personal sacrifices.
The message itself was not new, it had existed
since medieval times and as Chad passed by the
sign he took one last look. The road he was on
was a superhighway built just for his
destination. It was a wide and smooth road that
made travel easy. A lot of people these days did
not even think about going this way but he felt
sure that there would be many more travelers
along this road in the near future.
The sacrifice that he had to make was his own
soul and his journey was nearing an end. As he
glanced once more at the billboard he read it
aloud. “Abandon hope all ye who enter here.” He
said as he passed the gates of Hell and entered.
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